Social Media marketing though is not only about the channels and tools but more likely the activities we choose and the way we approach and engage with our audience. The engagement process and the way users now interact with their favorite brands and products have changed forever our marketing process. It is not enough to have a website, to post about your brand and to have a Facebook page with 1000 likes.

Social Media is one of the most important elements of Inbound Marketing and maybe the most popular digital marketing channel in Europe. It is well known that Facebook, Instagram, Twitter, Youtube and dozens of other Social Networks growth have changed forever the Online Marketing approach, establishing a new communication channel between Customers and Brands all over the world. 

Your customers and fans are now expecting much more, such as two-way communication, real time engagement, interesting content and an ongoing interaction to keep the loyal ones. Most of the companies using Social Media in Europe, benefit by many ways but most importantly they build a long term and loyal relationship with their customer which is priceless.